Social Channels Awakened

23 Aug 2021

Social Media Channels are seeing a surge in users - good news for small business!

Social media is reaching even more people than it did this time last year.

Businesses facing a challenge finding new customers may see an uptick in activity as social media channels see a surge in users. Facebook, Twitter and Linked In all reported positive growth recently.

This is good news for people looking for an affordable way to reach more people who are interested in their products and services.

Here are a few details provided by these social media companies:


According to the company’s latest figures, there were about 187 million people using Facebook at the end of the second quarter of 2019. That number has blossomed to 195 million people by the end of the second quarter this year.


Microsoft-owned Linked In revenue increased by 46% compared with last year, according to the company's Earnings Release. A review of the report by Social Media Today reports Linked In is getting more use than ever, and it has now exceeded the milestone of $10 billion in revenue.


At the end of the second quarter of this year, Twitter reported an increase in revenue of 74%. “We saw particular strength in the US and continued momentum across key markets around the world, driven by revenue product improvements, strong sales execution, and increased advertiser demand for digital ads in general,” Twitter reps said in their second-quarter Shareholder Letter.


Some sources estimate more than half of the world’s population uses social media. That’s a huge group of potential customers for any small business looking to expand its reach.

According to Statista, Facebook continues to draw the greatest participation worldwide – with approximately 2.8 billion users. YouTube, WhatsApp, Instagram and Facebook Messenger make up the rest of the top-five most popular social media channels.

It isn’t just one age group, either.

HubSpot in its Blog reported that more than 90 percent of active social media users were Millennials; more than 77 percent Generation X and about 48 percent were Baby Boomers. With massive spikes in revenue and users, it’s clear social media is breaking through the doldrums of the pandemic.

Want to make social media work for you? Contact E.WM Digital Services and we’ll make it happen.